Stephen Eimers has bought a 30-second Super Bowl ad with one goal – to get a meeting with President Donald J. Trump. According to the Daily Mail, the Tennessee man’s 17-year-old daughter, Hannah, was killed after being impaled by a guardrail two years ago. Eimers wants to talk to President Trump about highway safety, specifically the hazards posed by these defective guardrails.
The 30-second spot would usually cost about $5 million. But Eimers’s commercial, which will play before the game in West Palm Beach, Florida, where Trump’s Mar-a-Lago resort is located, will cost him $1,000. Eimers says he is hoping the President is at the resort during Super Bowl and will hear his concerns about the defective guardrails.
Serious Concerns Over Guardrails
In the ad, Eimers talks about his daughter, Hannah, who was impaled by a defective Lindsay X-LITE guardrail in Tennessee. Eimers says addressing the President: “I would love to talk with you about infrastructure investment, highway safety and my concerns with the federal highway administration of the United States.” Eimers says he decided to buy the ad time after hearing about a meeting the president had with mayors this week to discuss an estimated $1.5 trillion investment into revamping the nation’s infrastructure. Since his daughter died, Eimers has also been involved in getting the defective guardrails outlawed across the country.
According to reports, the end caps of guardrails are designed to accordion or split if hit head on. However, in Hannah’s case, the endcap held strong, slicing through the driver’s side door of the car, hitting her in the head and instantly killing her. Eimers’s family has filed a lawsuit against Lindsay Transportation Solutions, the maker of the guardrail endcap.
Hope for Change Stays Alive
Just days before Hannah’s death, the state of Tennessee took Lindsay’s X-LITE guardrail ends out of their list of approved products over concerns about two other deadly crashes. Last year, the state began replacing about 1,700 of these guardrails as well. However, Lindsay has stood by their product and a Tennessee Department of Transportation spokesman told USA Today that the guardrail “performed exactly the way it was supposed to” in Hannah’s case.
As product defect lawyers who have represented victims of defective guardrails, we understand this dad’s concerns over the types of products that killed his daughter. We hope he get his desired audience with the President to shed light on this important matter and bring about the necessary changes in product design so more precious lives aren’t lost.